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Dougal Verinder Gedge - Ethos

Dougal Verinder Gedge

Images found here are curated directly from a myriad of archived 00’s sites, geocities.net, infinite web scrolling and more. The majority stay digital yet some have been re-appropriated to exist in the physical. This project is ongoing, and the video showcased is an introduction to the majority of the work I finished whilst graduation from the Royal College of art, 2021.

Dougal Verinder Gedge is a deluxe example of what the future holds for graphic design, art and communication. Untold cheek that’s demolishing new grounds through his free reign over visual language and identity. Part climber, part runner part societal critic, Dougal somehow straddles many worlds, the thematic brainchild of this synergy is like a fresh new baby of an unknown race, a kind of more socially acceptable version of Nietzsche’s übermensch; not to be ignored, lest we miss Zarathustra’s redemptive message…

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