Gretchen Andrew - How To, How To, How To
Using YouTube guided films as her starting point, Gretchen Andrews investigates what you can and cannot learn online. What can we become, through time, persistence and YouTube “How to” searches including: how to die, how to speak Japanese, how to be sexy, how to do a split, and how to forget?, YouTube-learned actions are recorded and made into playful GIFs; with their repetitive loops, these GIFs are used as the artist’s primary medium to suggest and question the notion of “practice makes perfect.”
Gretchen Andrew (born in California, 1988) is a Search Engine Artist and Internet Imperialist who programs her vision boards to manipulate the internet with art and desire. She trained in London with the artist Billy Childish from 2012-2017. In 2018 the V&A Museum released her book Search Engine Art. Gretchen’s work has recently been featured in The Los Angeles Times, Artnet News, Dazed, Hyperallergic, Artillery and The Financial Times.