Gretchen Andrew - How To, How To, How To
Using YouTube guided films as her starting point, Gretchen Andrews investigates what you can and cannot learn online. What can we become, through time, persistence and YouTube “How to” searches including: how to die, how to speak Japanese, how to be sexy, how to do a split, and how to forget?, YouTube-learned actions are recorded and made into playful GIFs; with their repetitive loops, these GIFs are used as the artist’s primary medium to suggest and question the notion of “practice makes perfect.”
Gretchen Andrew (born in California, 1988) is a Search Engine Artist and Internet Imperialist who programs her vision boards to manipulate the internet with art and desire. She trained in London with the artist Billy Childish from 2012-2017. In 2018 the V&A Museum released her book Search Engine Art. Gretchen’s work has recently been featured in The Los Angeles Times, Artnet News, Dazed, Hyperallergic, Artillery and The Financial Times.
…by arebyte showcases material created by the arebyte team and educational partners, relating to our physical shows in the gallery, as well as previous screen based works by alumni artists. For this strand of AOS arebyte will curate and create content in relation with the physical shows taking place in the gallery space, as well as feature arebyte’s alumni work commissioned by the gallery since 2013. This visual material will allow arebyte to expand on the theme addressed by its physical exhibitions and will be a place for art audiences to further explore, interact and engage with the arebyte programme.