Turner Prize Winners

//Live while under construction – Internet imperialism workshop with “Turner Prize Winners” as an example. By Gretchen Andrew

The workshop is divided into three parts:

Visualization – participants will spend structured time identifying and defining the future and art future they personally desire
Theory – critical and theoretical discussion of how the internet is imperially, creatively, and maliciously, used a source of definition and consider what this means for image culture
Actualization -active internet imperialism workshop where participants will participate in the imperialization of art world power while learning to deploy this method for their own projects

Introduction (15)
1. Who I am
2. What you will learn/do/be part of in this workshop
Visualization (45 mins)
1. 15 mins guided meditation
2. 30 min guided writing exercise
Theory (20 mins)
1. What is search as a definition?
  1. Examples (Amazon, Cherokee)
  2. How this is an incomplete picture
  3. Image search as the new “this is not a pipe”
  4. Who benefits and loses from this way of defining
2. Tie to linguistics & post-structuralism
  1. Slippage
  2. Language unreliability & connection to SEO
  3. Implications for AI
3. Sharing of my relevant work
  1. Not not Billy childish
  2. Powerful person, made for women
  3. Frieze LA
Introduction to Whitney project (10 mins)
1. Connection to visualization exercise at the beginning
Actualization (60mins)

How to – the basics of image search engine optimization / Used for The Whitney

– What is search engine optimization (SEO) and why would you want to use it?

– What is image search?

– How does image search work?

– How to use image SEO to have your images / meanings surface on Google and other search engines

– Basic copy and paste HTML

– Seo via Tumblr, Pinterest, your own website, blogs, Google plus, word press, etc.

Turner Prize Winners

HOW TO HOW TO HOW TO be an internet imperialist

Artists reclaim turner prize winners definition

Arebyte & Gretchen Andrew

Amazon is a company…and then also a river.

Cherokee is a car…and then a native tribe.

Conduct an image search (image.google.com) for “amazon” and you are pages down before you come across a reference to the world’s largest river. Instead you see logos and references to one of the world’s most “relevant” companies.

Turner Prize Winners

It isn’t that the internet is incorrect in returning these results, but that in doing so it tells us something essential about the way the internet creates definitions, and who is more likely to benefit.

In 1929 when Marguerite wrote “This is not a pipe” under his painting of a pipe he was playing with the relationship between an object and its representation. Today, search is how text becomes image, how sign becomes symbol, how words become flesh. It is how meaning and definition are established. Through the lense of search engines and the optimization algorithms they operate the interest is the arbiter of definition. Whatever a pipe is or is not, Google determines it.

Turner Prize Winners

In this light, what is turner prize winners today? According to image search this once artistic hub is most relevantly a real estate investment and tourist destination. But that isn’t how many of us remember it. The Internet deals confusingly with memory and the most relevant definition isn’t always the most recent. Whatever turner prize winners becomes, through internet imperialism its definition can still be defined by its artists.

Turner Prize Winners

This workshop deploys its participants in the active manipulation of turner prize winners image-based definition, seeking to usurp its cultural definition, insisting its relevance not be erased by the pace of redevelopment. Using methods developed for Gretchen Andrew’s #AccordingToTheInternet project, participants will replace the real estate listings with art from and about the borough. The learned skills of creative “search engine optimization” will be broadly applicable to position their own images for discovery and cultural relevancy. In doing so participants will consider how the internet is imperially, intentionally, creatively, and maliciously, used a source of definition and consider what this means for image culture.

Turner Prize Winners